I’m a big fan of giving back and forming long-term relationships. In business – and life – you absolutely have to give to get. Whether you think of it as The Golden Rule, Karma or just being a good person, what you put out there comes back to you. Here are some ways helping others can help you be successful in business. (more…)

Every year when New Year’s rolls around, suddenly everyone is making sweeping resolutions, only to be forgotten two weeks later. The first problem here is the concept of resolutions. Resolving to do something sounds pretty lame to me. If you really want to accomplish something, it takes setting an actual goal, writing it down (or typing it out), and coming up with a plan to make it happen. Whether it’s something you want to accomplish in your personal life or in your business, start now. (more…)

Millenials, like myself, often catch a lot of flack for popularizing the concept of building a personal brand. But, let’s be real, people. Realtors are the original personal brand builders. How many business cards have you seen with an agent’s face on them? Or, for that matter, websites, mailers, bus benches – which I have done!

We agents are experts at finding opportunities for personal branding, and using them to the max – but social media has created some wannabe fame monsters. Here are some ways to balance legitimate personal and professional branding with falling down a social media hole. (more…)

I’ve talked a lot about personal branding, establishing yourself as an expert, and how to conquer the real estate business even when you are new to the industry. However, there’s a fine line between posing as an expert and actually being one. I don’t want you to FAKE it, I want you to ACTUALLY MAKE IT. Here are some tips.

Research, Research, Research
When you’re new to an industry, whether it’s real estate or anything else, there’s always a learning curve. And no one wants to work with someone they feel is inexperienced or unknowledgeable. So you better get to work researching anything and everything that might be important to your client, like, yesterday. Pull comps and really read in to the details. How much are homes going for in their neighborhood(s) of interest? Is there a difference between styles of homes, number of bedrooms and bathrooms, square footage? Tip: Pretend you’re a mind reader and figure out what your clients might need. (more…)