One of my goals when I set out in my business was to be on TV. I wanted to get on TV – not because I’m some kind of egomaniac who likes to hear and see myself on electronic media at all times of the day and night. For those who know me well, it’s actually the opposite. However, I did understand the overwhelming power that TV and being on other media can bring to my personal brand, and in turn, my company. So, here’s what to do.
Be Knowledgeable
If you want to be on TV, you need to first establish yourself as an expert or credible to weigh in on a topic. How do you do that when you are new to a business with no name recognition? Unless you make the media for being part of some news event – which could be a bad thing – find another way to establish your expertise. I started by blogging and writing for various publications online and even our local newspaper. Media outlets are looking for content and there is a lot of opportunity out there. Tip: Do your research and know your sh*t – no one wants to interview an “expert” who doesn’t have the knowledge to back it up. In this age of viral videos it’s a great way to make a fool out of yourself if an interview goes wrong.
Be Persistent
When I was getting started, I worked with a public relations firm that flat out told me I would never get on TV. At the time, I was pissed they would say that to me, but now I just look back and laugh. I was willing to pay them to help me get on TV, and instead I figured out how to do it on my own! I sought out various TV producers and contacted them myself with my own media pitches. If one told me no, I’d contact someone else. Or go back to the same person later with a different angle. Tip: Think about what might make a producer want to put you on TV. What makes you different and interesting? Then, use it.
Be Helpful
In this era of 24-hour news, unless there is some major overwhelming story dominating the news at the moment, journalists are always looking for content. Like everything in this world, it’s all about relationships. Being persistent, polite and helpful will get you everywhere. When you figure out how to give journalists what they want and need, in the format they need it in, you’ll have cracked the code on how to be on TV. Tip: Check out @HARO on Twitter (Help a Reporter Out) as a way to get started and see what kinds of topics reporters are looking for help on.
Surprisingly, getting on TV is not rocket science, nor is it impossible. It does take the right combination of determination, creativity, patience, knowledge, a positive attitude and a little luck. Get out there and make it happen!